Valfloriana, where the ecosystem is still intact, is not yet spoilt by mass tourism, but pursues a soft approach.
Coming from Trento, the village ofe Valfloriana extends in the south-west of the Val di Fiemme on the left riverside of the Avisio.
The inhabitants of the Valfloriana have preserved their old traditions, as for example the carnival of the “Matòci”, one of the most impressive carnivals in the area. This event takes place every year and is characterised by its traditional wooden masks, the so-called “Matòci” and “Paiaci”.
Valfloriana comprises ten localities. However, there is no mass tourism in this area.